fbpx

A Phoenix Housing Boom Forms, in Hint of U.S. Recovery

February 2013 | Related Categories: What's New

Bloomberg Businessweek Story - EastmarkIt seems like cocktail parties and dinner tables are filled with stories of families trying to find their next home. As the metro Phoenix market recovers and buyers are searching for that right home, the competition for homes is beginning to heat up again. Local builders like Pulte and Taylor Morrison are reporting strong sales and forecasting for a stronger, but measured future.

In their cover story on February 21, Bloomberg Businessweek examined the housing market in Phoenix and national housing and financial trends that are influencing the market. The reporter spent time with local realtors, visiting communities like Verrado and Eastmark to understand the dynamics of the return of the market here.

Susan Berfield’s in depth article on the real estate market examined a number of market factors that influence homebuilding and buying. Then, sharing the point of views of stakeholders in this sphere including of the broker, the homebuilder, and the owners, she looked at how each of these are responding to this changing marketplace.

The first image in the Businessweek story is an aerial of Eastmark and the story closes with a short interview with Charley Freericks, DMB’s President. Their reporters met with the Eastmark team on site to get a firsthand look at the active construction. During their visit, Berfield was able to see the development of the new roads within Eastmark and the progress on Eastmark’s Visitors and Community Center, The ‘Mark. Eastmark’s grand opening is planned for June 1st.

 

Read Full Article:
http://www.businessweek.com/articles/2013-02-21/a-phoenix-housing-boom-forms-in-hint-of-u-dot-s-dot-recovery#p5

A Phoenix Housing Boom Forms, in Hint of U.S. Recovery

The Developer
In the eastern part of the Valley, past Superstition Springs and Superstition Boulevard, on 3,200 acres where General Motors (GM) used to test cars, the beginnings of an ambitious master planned community are taking shape. Called Eastmark, it’s being developed by a private company based in Scottsdale, DMB Associates. Right now it’s rubble from the buildings and racetracks that GM left behind; it’s dirt; it’s palm trees so newly planted they’re still wrapped; it’s sidewalks scattered here and there.

The price of homes in metropolitan Phoenix could rise 8.5 percent this year, according to Zillow’s Humphries. Anything much higher than that would be worrisome, says nearly every economist who has looked at the city. Orr, the Cromford Reportpublisher, thinks people are still wary. “But knowing Arizona, we’ll probably build too much at some point.”

When Eastmark opens this summer, there will be model homes from seven different builders, blueprints and glossy maps showing the 775 lots planned for the first phase, parks, gazebos, and basketball courts. The debris will be hidden behind screens. DMB is also recruiting employers. So far, First Solar (FSLR), a solar panel manufacturer, has set up an office.

DMB bought the GM Proving Ground in 2006 for $265 million. The land remained unused for five years. Now everyone working on the development has a countdown clock on their desk: fewer than 100 days to go. DMB President Charley Freericks says his company is trying to be responsibly optimistic. “It’s like any trauma,” he says. “You forget when it gets good again.”

News Archives

By Month
By Category

Find Your New Home

As you conduct your home search, look for the following icons in the search results:
VR Tour and Model
VR Tour and Model

© 2022 DMB Mesa Proving Grounds, LLC. Obtain the Property Report (“Public Report”) or its equivalent, required by federal and state law and read before signing anything. No federal or state agency has judge the merits or value, if any, of this property. All features, dimensions, drawings, renderings, plans, and specifications are conceptual, for the sole purpose of illustration and subject to change without notice. The information provided in this advertisement is strictly for informational purposes and shall not be constituted as an offer to sell real property. Sales terms, designs, and prices are established by builders and subject to change without notice or obligation. Square footage is approximate. Maps not to scale. Maps, renderings, plans and future amenities show planned vision for Alamar and remain subject to change. Brookfield Residential does not discriminate against any class of persons protected by federal, state, local, or provincial law. Pricing is approximate and is subject to change without notice or obligation.

Welcome to Eastmark